Flexible Electronics News

RR Donnelley, Smartrac Jointly Market RFID-Based Smart Packaging and Labeling Solutions

Jointly creating applications for various products connected to the IoT through smart packaging.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

R. R. Donnelley & Sons Company and Smartrac have agreed to jointly market an innovative process for RAIN RFID implementation that will enable growth in the number of products connected to the Internet of Things (IoT) through smart packaging and related solutions.   RR Donnelley will leverage its unique printed electronics capabilities, including customized antenna design and printing, and its leadership in labels and packaging markets. Smartrac will contribute its extensive chip attach cap...

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